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Rosemont College Students Participate in America250 Direct Effect Innovation Challenge

Katie DuBoff - October 22, 2020

Alex Arrioloa, ‘23 and Emily Jeanne Frohner, ‘22 have advanced to the final round of the America250PA Direct Effect Innovation Challenge (the DEIC). Rosemont is one of just 13 colleges participating in the challenge across the state.

The America250PA Commission, in partnership with the Direct Effect Innovation Team and the United States Postal Service (USPS), has launched the 2020 America250PA Direct Effect Innovation Challenge, featuring a theme of “BUY PA,” or buying into Pennsylvania businesses.

Arriola, a Marketing student, met with a panel of judges via Zoom on October 6 for the “Campus Challenge” to pitch his and Frohner’s campaign ideas. Their team was selected to move on to the Regional Rounds and compete against other Pennsylvania colleges.

The Regional Round was held via Zoom on October 23. Arrioloa and Frohner will present their campaign to the judges during the Final Round on November 18. 

“My favorite experience was talking to the judges and getting their suggestions on how to improve the presentation,” said Alex. “With their help, I feel ready for the next round and moving onto the final.”

“This is an excellent opportunity for our Business and Communications students to work with a live client, and with the state of Pennsylvania, on developing ideas for an integrated marketing campaign,” said Dr. Christine Hagedorn, Assistant Professor and Discipline Coordinator, Business Department. “Our students are being guided by Professor Brittney Nix-Crawford and myself to use a design thinking approach to develop an innovative idea for how to engage Pennsylvania businesses as we prepare to celebrate America's 250th birthday in 2026.”

The goals of the Challenge are to promote Pennsylvania’s economy by developing integrated marketing campaigns that:

  • Promote Pennsylvania businesses present and future
  • Promote growth opportunities for new and existing Pennsylvania businesses
  • Encourage Pennsylvanians to support local businesses
  • Connect student marketers and innovators with Pennsylvania businesses

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