Undergraduate College

Degree Requirements

The Bachelor of Science in Marketing provides a specialization in marketing  for students wishing to pursue a career in this field or who are interested in pursuing graduate studies in business. The major prepares students for careers in: advertising, sales, direct marketing, marketing project management, wholesale trade, marketing research, marketing management, public relations, customer service and government positions  - federal, state and local.

Required Foundation Courses
Course Number
Credits
Legal Environment of Business
BUS-0100
3
Statistics I & Problem Section
BUS-0220 & BUS-0222
3 + 1
Statistics II & Problem Section 
BUS-0210 & BUS-0223 
3 + 1
Management Information Systems
BUS-0240
3
Organizational Theory of Management
BUS-0300
3
Introduction to Finance
BUS-0305
3
Marketing
BUS-0350
3
Internship
BUS-0455 Varies
Senior Seminar
BUS-0490 3
Financial Accounting I
ACC-0100
3
Financial Accounting II
ACC-0101 3
Managerial/Cost Accounting
ACC-0200 3
Required Supporting Courses
Course Number
Credits
Introduction to Macro-Economics
ECO-0100
3
Macroeconomics Problems & Applications
ECO-0102
1
Introduction to Micro-Economics ECO-0101 3
Micro-economics Problems & Applications
ECO-0103 
3
Business Ethics OR Corporate Ethics & Social Responsibility
PHI-0270, BUS-0230
3
Major Courses
Course Number
Credits
International Marketing
BUS-xxx  3
Advertising BUS-0395  3
Marketing Research
BUS-xxx
 3
Choose 2 Electives Below
Course Number
Credits
Sales Management
BUS-xxx 3
Retailing BUS-xxx 3
Promotion Management
BUS-xxx
3
Direct Marketing
BUS-xxx
3
Consumer Behavior
BUS-xxx  3
Sports Marketing
BUS-xxx 3