Presidential Lecture Series
Archives for: 2009, week 16
04/22/09
2009 Presidential Lecture
Ben Cohen
Co-founder of Ben & Jerry's Homemade, Inc.
April 22, 2009
Cohen and his long-time friend and business partner Jerry Greenfield are the men behind one of the most talked-about, and least conventional, success stories in American business. Co-founder of Ben & Jerry’s Homemade, Inc., Cohen has helped to build a store front venture into a $300 million ice cream empire by making social responsibility and creative management strengths instead of weaknesses.
Bringing all of this to life at the lecture podium, Cohen’s presentation delivered a rousing tribute to America’s entrepreneurial spirit, full of anecdotes and radical business philosophy focusing on the importance of bringing social responsibility to the business world.
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