Graduate Certificate in ePublishing
The world of publishing is changing rapidly. The advent of ePublishing has launched an era of rapid change, growth and turmoil in the publishing industry. What are these new technologies and how do they work? How will they continue to develop and be used? What will the industry look like in five years, in six months, next week? And what skills are needed to survive and succeed in the publishing workplace? Five, up-to-the-minute, three-credit, accelerated, online courses comprise the Graduate Certificate in ePublishing.
The program helps students interested in professional positions as:
- Sales associates and managers
- Communications specialists
- Marketing professionals
- Production managers
- Audience developers
- Project administrators
1. Completed Application for Admission
2. Official College Transcript
CGP 7000 Introduction to ePublishing In this survey class, students are exposed to various types and styles of writing used in the publishing industry. These include: writing for the web, conducting and writing interviews, book proposals, editorial correspondence, query letters, book reviews, flap copy, and press releases. A series of guest speakers will provide students the opportunity to learn from industry professionals as they discuss how they write for their perspective industry segment.
CGP 7001 Content Creation for New Media This course looks at the wide variety of content that can be developed for ePublishing, from text to mixed media, and how to create and launch it. The course will address a wide a range of formats (different e-readers, online, phones, and other handhelds, computers) and content (book, magazine, and newspaper).
CGP 7002 Design for New MediaThis course introduces students to the unique issues involved in publishing for a screen instead of paper. Topics will include how readers read differently on a screen compared to paper, the advantages and disadvantages of on-screen publishing, details such as resolution, color, font selection, on-screen design issues, and other emerging design-related issues, such as potential uses for data visualization techniques. The course will address a wide range of formats (different e-readers, online, phones and other handhelds, computers) and content (book, magazine, newspaper).
CGP 7003 Marketing the New MediaOnce the material has been created, how does it get to readers, and how do readers/users find out about it? This course will explore the complicated and ever-changing world of online and electronic marketing and outreach, including blogs, social networking, and much more.
CGP 7004 Sales & Distribution for New MediaAs ePublishing turns conventional publishing on its head, it becomes crucial to understand the newly developing networks and methods by which product is reaching the marketplace. This course will explore how e-products get sold and get to the end-user, including a look at competitive technologies and new regulations and legal issues.
ePublishing (Certificate Only)
- Tuition & Fees: $9,750 ($615/credit hour + $35 fee/credit hour)
- Room & Board: $11,440 (estimated only)
- Books & Supplies: $750 (estimated only)
- On Time Graduation Rate: N/A
- Median Title IV Loan Debt: 0
- Median Institutional Loan Debt: 0
- Median Private Loan Debt: 0
- Jobs Prepared For:
- 43-9031 Publishers, Electronic